Winvic Construction Ltd, a leading main contractor that specialises in the design and delivery of private and public sector construction and civil engineering projects is delivering Holloway Head Build-to-Rent scheme for Apo, in partnership with owners Invesco Real Estate, the USD 90bn global real estate investment business of Invesco Ltd., today announces the completion of the first phase of its latest build-to-rent development, The Holloway, in Birmingham city centre. The asset is part of Invesco Real Estate’s UK residential programme.
The Holloway is comprised of 485 design-led rental homes, featuring one, two, and three-bedroom furnished apartments. The new apartments come with an array of onsite perks and benefits, including a modern 330m² gym, resident lounges, fast wi-fi, co-working spaces, communal roof terraces, and access to car parking spaces, all which are included in the resident’s monthly rent.
Phase 1 opens to new residents in August, featuring 231 apartments across two blocks. Phase 2, which topped out ahead of schedule this week, comprises an additional two blocks housing 254 apartments, scheduled to open in spring/summer 2025.
The building will be proudly managed by Apo. This is the fifth operational asset in Apo’s growing portfolio, following the success of its existing developments in London and Liverpool, and marks a significant milestone in its ongoing UK expansion.
Matthew Pullen, CEO, Apo comments: “We’re thrilled to bring the Apo experience to Birmingham, one of the UK’s most vibrant and culturally rich cities, known for its shopping, music and entertainment scenes.
“At Apo, we recognise the evolving needs of modern renters, delivering 1,567 homes across the UK. We’re proud of what we’ve achieved over the past few years, offering great value for money and unparalleled customer service.”
“The demand for build-to-rent properties is on the rise across the UK, and we look forward to the opening of The Holloway this summer, further expanding the Apo experience nationwide.”
Stacey Patten, Senior Director, Investments – UK & Nordics at Invesco Real Estate, comments: “As with all of our development projects, we’re proud to bring high quality residential units and a thoughtfully designed amenity offering to the Birmingham market. We are delighted to have worked with Apo and Winvic to deliver the first set of units and look forward to the successful completion of the remaining units next year, bringing our total UK BTR portfolio to 4,198 units.”
Mark Jones, Managing Director – Multi-room, Winvic Construction comments: “Acknowledging this notable project milestone is a tremendous achievement for all stakeholders involved. I wish to extend my gratitude to our dedicated team, along with the consultants and supply chain for their hard work and dedication at every step, driving the project forward to the practical completion of the first 231 apartments and topping out of Phase 2. I’m proud that we have exceeded the social value targets on the scheme by working with local partners to provide opportunities for employment and training and supporting community projects at Martineau Gardens and Tabor Living. The project’s recent CCS Gold Award and exceptional CCS scores throughout demonstrate our commitment to working considerately. We look forward to continuing to progress the remaining two blocks which are scheduled to be completed next year.”
Located at 3 Blucher Street, just a five-minute walk from Birmingham New Street station, The Holloway offers convenient access to the city centre. Residents can enjoy proximity to local landmarks including Bullring, Mailbox, the Library of Birmingham and the Birmingham Museum and Art Gallery. The central location also ensures excellent transport links, local services and a myriad of food and entertainment options right at their doorstep.
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